Print Ad Analysis
Denotation
Blue background
Bend to those who are worthy
Bent Iphone
Upright Samsung Phone
Connotations
Blue background - Samsung's brand colour. Connotes tranquillity and calmness
Tagline - font is small and basic showing how basic and obvious the decision is between Samsung and Apple products
Bent Iphone - Shows how the Iphone is inferior to Samsung products
Upright Samsung Phone - Connotes how Samsungs are superior to other products
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