My print advert is good because it clearly presents the product and what it is. This advert also clearly uses the reward technique which would grab people's attention and tempt them to purchase the product. The main issue with this advert is that the main image doesn't stand out enough compared to the background as both are either yellow or yellow tinted. If I was to re-do this advert I would make sure that there isn't any coloured light reflecting off of the product when taking the picture.
This product is an instant noodle style product that uses dehydrated ingredients that become edible when hot water is added. This type of product comes in many different forms across the globe, the most commonly known brand in the UK being Pot Noodle.
This product is mainly used by university students who aren't able to afford the ingredients to cook a proper meal or they may not have the time to do so, this product allows them to have a quick meal whilst getting on with their education. This product is also popular with people who have jobs where they aren't able to leave their desk to get lunch. This product allows them to carry on with their work while eating.
The instant noodle was invented by a Japanese man called Momofuku Ando in 1958. The oldest instant noodle company is a Japanese company called Nissin, formally known as Chikin Ramen. Although the instant noodle was developed in Japan, the noodle itself originates from China and was first made about 4,000 years ago
Most adverts for instant noodle products such as Nissin (Japanese Company) and Pot Noodle use humour to entice the audience into buying the product. This technique seems to be successful as various companies that sell instant/cup noodle products have gone for this approach.
This advert has taken a different approach than other companies and instead of going for a funny angle they have decided to show the practicality of the product and the different situations they can use the product in and the different members of their target audience that use it.
Pot Noodle has decided to use the reward technique to draw in customers for this print advert. The tagline states "Win £1,000 Every Day For 60 Days". The way that this advert is designed makes it seems as if you will win a total of £60,000 over 60 consecutive days at first glance. This wording is used to maximise the number of people who see and read the advert. The background is green which is a colour that catches your eye, it also isn't a commonly used colour in advertising. The largest piece of text on the advert is "WIN £1,000" in bright yellow and gold colouring which contrasts the green background which then keeps the reader more focused on the prize of £1,000.
The main image of the advert is a Pot Noodle cup with £50 notes flying out from inside, this is suggesting to the audience that they are 'likely' to win the money if they buy the product. The fact that we actually see a 'winning pot' in the advert makes the audience believe their chances of winning are a lot higher than they really are.
The target audience for these instant noodle products are people who need a quick and easy meal and don't have time to cook/prepare food. The age range of this target audience is from the ages of 18-45, the ages of university students who may not be able to cook for themselves yet and have to spend most of their time studying, and for people who have a hectic job where they aren't able to prepare proper meals for themselves.
The target audience for this specific advert would be the university students as they would be the people who need the money the most. This advert would make people who need the money buy the product as they would really need it.
Best Flavour?
After looking at various different polls, a lot of different flavours make it into the top 3. However, the flavour that appeared in the top 3 the most was the Bombay Bad Boy.
Celebrity Endorsement
Celebrities such as Alexandra Cane, Reece Whyte and Paul Potts have endorsed and advertised products such as Pot Noodles. These celebrities are not A Listers, however, where the advert is being shown, the viewers will recognise the advert.
This graph shows how often the people who answered the questionnaire eat pot noodles. The highest percentages were never and once a month. This means that our advert needs to be presented in a way that will attract people to try pot noodles for the first time and to retain customers who would have already be buying pot noodles.
This bar graph represents which flavours people would want to try the most. This gives us a clear idea of which flavours to promote in our adverts.
This chart shows which type of moving image advert people liked. Video 1 was a more serious video showing the practicality of the product, whereas video 2 was a humorous video that would get people's attention. Most noodle adverts use the humour persuasive technique, so it was surprising when the majority favoured the advert about practicality. Due to these results and our secondary research, we are going to use the humour and sensible methods in our advert in order to attract as much of an audience as possible.
This chart shows which type of moving image advert people liked. Video 1 was a more serious video showing the practicality of the product, whereas video 2 was a humorous video that would get people's attention. Most noodle adverts use the humour persuasive technique, so it was surprising when the majority favoured the advert about practicality. Due to these results and our secondary research, we are going to use the humour and sensible methods in our advert in order to attract as much of an audience as possible.